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The story of SAP: From five IBM engineers to Europe’s software giant

An idea IBM didn’t want in 1972, and the 54 years that turned it into the software behind 99 of the world’s 100 largest companies.

Overview

SAP in one minute

In 1972 five engineers walked out of IBM in Mannheim with an idea IBM no longer wanted. They had no computer of their own: they worked at night on their customers’ mainframes. Fifty-four years later SAP employs more than 113,000 people, and 99 of the world’s 100 largest companies run its software.

This page tells how it happened: what the three letters mean, why the founders left IBM, how R/1 became S/4HANA, how a nine-person company grew to €36.8 billion in revenue, and the answers to the questions people ask most.

  • Founded 1972
  • Walldorf, Germany
  • SAP SE
  • DAX · NYSE
  • RF → R/2 → R/3 → ECC → S/4HANA
  • 1972founded by five ex-IBM engineers
  • 9people at the end of year one
  • €36.8bnrevenue in 2025
  • 113,076people at 30 Sep 2026

The three letters

What does SAP stand for? It depends on the year

It is the most searched question about the company, and the answer most people know is only one of three. The letters have meant two different things in German, and today they officially mean nothing at all. Pick a period.

Period

1972 · Partnership in Weinheim

SAP Systemanalyse Programmentwicklung

  • SystemSystem
  • analyseanalysis
  • Programmentwicklungprogram development

The partnership the five founders formed in 1972 was called Systemanalyse Programmentwicklung: system analysis and program development. It described exactly what they sold at first, analysis and programming for customers such as ICI.

Sources: SAP history 1972–1980; Wikipedia, SAP; ERP Today.

1976 · SAP GmbH

Systeme, Anwendungen und Produkte in der Datenverarbeitung

  • SystemeSystems
  • AnwendungenApplications
  • ProdukteProducts

In 1976 a new limited company took over sales and administration: SAP GmbH Systeme, Anwendungen und Produkte in der Datenverarbeitung, in English systems, applications and products in data processing. This is the expansion almost everyone learns. The original partnership was dissolved five years later, in 1981.

Sources: SAP history 1972–1980; Wikipedia, SAP.

2005 · Official name

SAP, and nothing more

  • just a letter
  • just a letter
  • just a letter

Since the 2005 annual general meeting the company’s official name has simply been SAP AG, and since July 2014 SAP SE, a European company. The three letters are now a name, not an abbreviation, although “systems, applications and products” is still how most people explain it.

Source: Wikipedia, SAP.

How to say it

Letter by letter: S-A-P. Saying “sap”, like the liquid in a tree, is the classic sign of someone new to the SAP world. A few technical words, such as SAPGUI, are often said as one word.

Four legal forms in 42 years

  1. 1972PartnershipGbR, Weinheim
  2. 1976SAP GmbHlimited company
  3. 1988SAP AGlisted company
  4. 2014SAP SEEuropean company

1971–1972

Out of IBM: the project nobody needed

SAP exists because IBM said no. The story starts with a computer maker leaving the business, takes a detour through a cancelled project and ends in a chemical company’s data center at night. Five chapters.

Chapter

Chapter 1 of 5 · 1971

Xerox quits computers

In 1971 Xerox left the computer hardware business it had built on Scientific Data Systems (SDS) and asked IBM to move its business systems to IBM technology. As part of the deal, IBM received the rights to the SDS software.

Without Xerox’s exit from computers there would have been no project, and without the project, no reason for the five to work together.

Sources: Wikipedia, SAP; ERP Today, “SAP’s history – fifty years and counting”.

Chapter 2 of 5 · 1971

Five engineers, one system

In IBM’s Mannheim office, Dietmar Hopp, Hasso Plattner, Klaus Tschira, Hans-Werner Hector and Claus Wellenreuther set out to build an enterprise-wide system on that software: one program for the whole company instead of separate ones per department.

Keep the place in mind: Mannheim is where SAP kept its first office, and the region around it, first Weinheim and then Walldorf, has been SAP’s home ever since.

Sources: Wikipedia, SAP; ERP Today.

Chapter 3 of 5 · 1971–1972

“No longer needed”

The project lost momentum and the engineers were told their work would no longer be needed. Instead of dropping the idea, they decided to leave IBM and build it themselves, as standard software they could sell to many companies.

This is the version told by Wikipedia and ERP Today. SAP’s own history page simply says the five left IBM and founded the company.

Sources: Wikipedia, SAP; ERP Today; SAP history 1972–1980.

Chapter 4 of 5 · 1 April 1972

A partnership is born

They founded Systemanalyse Programmentwicklung as a private partnership, based in Weinheim with an office in Mannheim. Their goal, in SAP’s words: standard business software that integrates all business processes and processes data in real time.

SAP celebrated its 50th birthday on 1 April 2022 at 20 locations around the world.

Sources: SAP history 1972–1980 and 2021–present; Netzwoche (2022).

Chapter 5 of 5 · 1972

Night shifts at ICI

The first customer was the German subsidiary of Imperial Chemical Industries (ICI) in Östringen, for payroll and accounting programs. The founders worked mostly in ICI’s data center, and development and testing ran at night and at weekends on customers’ mainframes. By the end of the first year SAP had nine employees and DM620,000 in revenue.

Instead of punch cards processed overnight, data was typed on a screen and stored in a shared database at once. That “at once” is the R, for real time, in every product name up to R/3.

Sources: SAP history 1972–1980; ERP Today; gruender.de.

The plot twist

In 1994 IBM signed the largest contract in SAP’s 23-year history.

The company that had no use for the idea in 1971 became one of its biggest buyers. By 1987 IBM servers were already bringing SAP software to smaller customers.

Source: SAP history, 1981–2000

What made them different

  • Standard software: not one-off programs written for each customer
  • Real time: data typed on a screen and processed at once, instead of punch cards run overnight
  • One shared database: for every application, the idea behind integrated ERP

The founders

Five engineers from IBM Mannheim

All five came from IBM’s office in Mannheim. Two of them ran SAP for decades; one left after eight years; and between them they later funded a university institute, a Bundesliga club and foundations for science, medicine and art.

  • Dietmar Hopp

    At IBM: software developer and consultant

    CEO of SAP AG from 1988 to 1998, then chairman of the Supervisory Board until 2003. Since 1990 he has backed TSG 1899 Hoffenheim, which climbed from the lowest amateur leagues to the Bundesliga in 2008.

  • Hasso Plattner

    Trained as: communications engineer

    Led SAP until 2003, then chaired the Supervisory Board until May 2024, after 52 years with the company. Founded the Hasso Plattner Institute in Potsdam in 1998, whose in-memory research fed into SAP HANA.

  • Klaus Tschira

    Trained as: physicist

    Left the Executive Board in 1998, together with Hopp. His Klaus Tschira Foundation in Heidelberg promotes science, especially computer science and mathematics. He died in 2015.

  • Hans-Werner Hector

    After SAP: philanthropist

    Sold most of his SAP shares. His Hector Foundation supports art, including the Hector Art Prize at the Kunsthalle Mannheim, and HIV research.

  • Claus Wellenreuther

    At SAP: co-founder

    The first founder to leave: SAP’s own history says he left in 1980 for health reasons, the year SAP moved into its own building in Walldorf.

  • Did you know

    For six years SAP had no computer of its own.

    The founders wrote and tested code on customers’ mainframes, mostly at night and at weekends. The first SAP-owned machine, a Siemens 7738, arrived in 1978.

    Source: SAP history, 1972–1980

Sources: SAP history; Wikipedia articles on SAP and Dietmar Hopp; Computerwoche; gruender.de. Initials stand in for portraits.

The product

From R/1 to S/4HANA: six generations

Every SAP generation followed a change in computing: mainframes, client–server, the internet, in-memory databases, the cloud and now AI. Pick one to see what changed, what the world looked like and what the name means.

Generation

Generation 1 of 6 · What changed

RF, later called R/1

SAP’s first product was RF, a financial accounting system. Data went into a database and was processed straight away, instead of on punch cards run overnight: that is the R, for real time. RM materials management followed in 1975, joining purchasing, inventory and invoice verification, then asset accounting (RA) and sales and distribution (RV) in 1978. Integrating the applications around central data storage is what set SAP apart.

  • RF
  • RM
  • RA
  • RV

Under the hood

Runs on
Customers’ mainframes, then SAP’s own from 1978
Architecture
One central system with terminals
The world then
In 1980 SAP’s three computers had 14 MB of memory between them.

Curious fact

Nobody called it R/1 at the time. The product was sold as RF and the R system; the name R/1 was given afterwards, once R/2 existed.

Sources: SAP history 1972–1980; ERP Today; Wikipedia, SAP R/3.

Generation 2 of 6 · What changed

R/2, the mainframe suite

R/2 was designed from the start for international markets, with several languages and currencies, which made it the system of choice for large European multinationals in the 1980s. It gained HR software in 1986, production planning, the ABAP/4 programming environment and a new interface in 1989, and SAP’s first industry solution, for utilities, also in 1989.

  • ABAP/4
  • HR
  • Multi-currency
  • RIVA

Under the hood

Runs on
IBM and Siemens mainframes
Architecture
Mainframe with terminals
The world then
1988: Dow Chemical became SAP’s 1,000th customer and SAP went public in Frankfurt.

Curious fact

Sources disagree on R/2’s birthday. Development started in 1979; SAP’s own history dates the launch to 1981, while ERP Today says 1980 and Wikipedia 1979.

Sources: SAP history 1972–1990; Wikipedia, SAP R/3; ERP Today.

Generation 3 of 6 · What changed

R/3, the version that went global

Shown at CeBIT in 1991 and released in July 1992, R/3 moved SAP from the mainframe to client–server: SAP GUI on the desktop, application servers running ABAP, and a database server. A 1993 agreement with Microsoft brought it to Windows NT. The modules consultants still name every day, FI, CO, MM, SD, PP and HR, became a worldwide standard with it.

  • SAP GUI
  • ABAP
  • FI
  • CO
  • MM
  • SD

Under the hood

Runs on
UNIX servers, then Windows NT from 1994
Architecture
Client–server in three tiers
The world then
Revenue rose from DM831 million in 1992 to €6.3 billion in 2000. By 1997 more than two million people worked with SAP software.

Curious fact

The R still meant real time, and the 3 meant three tiers. Releases ran from 1.0A in 1992 to 4.6C in 2000 and 4.7 in 2002–2003.

Sources: SAP history 1981–2000; Wikipedia, SAP R/3.

Generation 4 of 6 · What changed

mySAP, NetWeaver and ECC 6.0

mySAP.com (1999) took SAP to the internet, and SAP NetWeaver (2003–2004) became the technology layer under everything. R/3 was renamed SAP ERP Central Component: ECC 5.0 in 2004, then ECC 6.0, released at the end of 2005 and generally available as SAP ERP in 2006. Enhancement packages kept it growing up to EHP8 in 2016, and from 2013 the Business Suite could already run on HANA.

  • NetWeaver
  • ECC 6.0
  • EHP8
  • Business Suite 7

Under the hood

Runs on
SAP NetWeaver on any major database
Architecture
Web-enabled three tiers
The world then
In 2004 more than 24,000 customers ran 84,000 SAP installations in over 120 countries.

Curious fact

Mainstream maintenance for ECC 6.0 ends at the close of 2027 and extended maintenance at the end of 2030. A paid private-cloud transition option reaches 2033, but it is a subscription, not a maintenance extension.

Sources: SAP history 2001–2010; Wikipedia, SAP R/3; SAPinsider (support deadlines).

Generation 5 of 6 · What changed

S/4HANA, rebuilt for memory

Launched on 3 February 2015 at the New York Stock Exchange, SAP S/4HANA is a new suite written for HANA, the in-memory database SAP launched in 2011. Finance tables merged into the Universal Journal (ACDOCA), and SAP Fiori apps took over from many classic screens. S/4HANA Finance 1503 came first, S/4HANA 1511 in November 2015, and the cloud edition went live at SAPPHIRE NOW in May 2015.

  • HANA
  • ACDOCA
  • SAP Fiori
  • 1511

Under the hood

Runs on
SAP HANA in-memory database only
Architecture
In-memory database with SAP Fiori on top
The world then
370 customers in April 2015 and 8,900 by mid-2018. In 2026, 86 of the world’s 100 largest companies are S/4HANA customers.

Curious fact

S/4 stands for SAP Business Suite 4, and because it only runs on HANA, product and database share one name.

Sources: Wikipedia, SAP S/4HANA and SAP HANA; SAP history 2011–2020; SAP fact sheet (2026).

Generation 6 of 6 · What changed

Cloud ERP and Business AI

RISE with SAP (2021) packaged the move of core ERP to the cloud as one subscription, and GROW with SAP (2023) did the same for midsize companies. Joule, SAP’s generative AI copilot, was announced in 2023 and became SAP’s new front end in 2024. SAP Business Data Cloud, built with Databricks, followed in February 2025, and in 2026 SAP talks about the Autonomous Enterprise and Joule Work.

  • RISE
  • GROW
  • Joule
  • Business Data Cloud

Under the hood

Runs on
SAP cloud, public and private editions
Architecture
Cloud ERP, Business Data Cloud and AI agents
The world then
In 2025 Cloud ERP Suite revenue reached €18.1 billion, up 28%, out of €36.8 billion in total revenue.

Curious fact

In Q3 2026 cloud revenue of €6.7 billion made up about two thirds of SAP’s €10.3 billion quarter. Ten years earlier, licences and support still dominated.

Sources: SAP history 2021–present; SAP statements for 2025 and Q3 2026; SAP News (February 2025).

The SAP name decoder

Consultants use these names every day. Here is what each piece actually stands for.

NameWhat it meansSource
RReal time: data processed when it is entered, not in an overnight batch. Used from RF in 1973 until the late 1990s.SAP history; Wikipedia
R/3Real time, three tiers: presentation (SAP GUI), application servers and database.Wikipedia, SAP R/3
ABAPFirst Allgemeiner Berichts-Aufbereitungs-Prozessor, a general report preparation processor; later Advanced Business Application Programming.ERP Today
ECCSAP ERP Central Component, the name R/3 took in 2004. ECC 6.0 is SAP ERP 6.0.Wikipedia, SAP R/3
HANAOnce SAP High-Performance Analytic Appliance. Former SAP executive Vishal Sikka called the architecture behind it “Hasso’s New Architecture”.Wikipedia, SAP HANA
S/4HANASAP Business Suite 4, which runs only on the SAP HANA database, hence one name.Wikipedia, SAP S/4HANA

Timeline

54 years in six eras

SAP splits its own history into six eras. Pick one to see its milestones. Gold dots mark the firsts that changed the company.

Era
1972–1980

The early years

No computer of their own, one first customer and a big idea: standard software working in real time.

1972
9 people · DM0.62m
1976
25 people · DM3.81m
1978
about 60 people

Source: SAP history, 1972–1980

  1. 1972Five former IBM engineers found Systemanalyse Programmentwicklung in Weinheim, with an office in Mannheim. First customer: the German subsidiary of ICI in Östringen.
  2. 1973RF, the first financial accounting system, goes live. Development and tests run at night and at weekends on customers’ mainframes.
  3. 1974After two and a half years SAP has 40 reference customers, including Burda, Linde and Reemtsma.
  4. 1975RM materials management joins purchasing, inventory and invoice verification. First installations outside Germany, at Coop and Georg Fischer in Switzerland. The first SAP logo appears on the letterhead.
  5. 1976SAP GmbH is founded. 25 employees and DM3.81 million in revenue; new customers include Holsten Brewery, Dr. Oetker, Beiersdorf and L’Oréal.
  6. 1977Headquarters move to rented offices in a bank in Walldorf. The first customer training courses take place at Hotel Motodrom, at the Hockenheimring race track.
  7. 1978SAP buys its first computer, a Siemens 7738 mainframe. Asset accounting and sales and distribution are completed; John Deere translates the screens into French.
  8. 1980SAP moves into its own building in Walldorf; its three computers have 14 MB of memory in total. Co-founder Claus Wellenreuther leaves for health reasons.
1981–1990

The SAP R/2 era

The mainframe decade: R/2 conquers German-speaking industry, SAP goes public and starts its first subsidiaries abroad.

1982
100 people · DM24m
1986
300 people · DM100m
1990
1,700 people · DM500m+

Source: SAP history, 1981–1990

  1. 1981SAP R/2 is launched, according to SAP’s own history, and SAP exhibits at the SYSTEMS fair in Munich for the first time.
  2. 1982Tenth anniversary: more than 250 companies in Germany, Austria and Switzerland use SAP software; revenue DM24 million; the 100th employee is hired.
  3. 1984SAP (International) AG and SAP (Schweiz) AG are founded in Biel, Switzerland.
  4. 1986Revenue reaches DM100 million, sooner than expected. SAP exhibits at CeBIT for the first time and releases HR software after three years of work.
  5. 1987Development of SAP R/3 begins. First user conference in Karlsruhe; subsidiaries open in France, the Netherlands, Spain and the UK.
  6. 1988SAP becomes SAP AG and lists in Frankfurt and Stuttgart, issuing 1.2 million shares at DM750. Dow Chemical becomes the 1,000th customer; a US subsidiary opens.
  7. 1989ABAP/4 and a new R/2 interface are launched. R&D takes about a third of revenue, and manager magazin names SAP company of the year.
  8. 1990SAP invests DM135 million in a sales and development center in Walldorf. Prototypes of the R/3 FI and MM modules are ready.
1991–2000

The SAP R/3 era

Client–server changes everything. R/3 takes SAP from a German success to the world’s third-largest independent software vendor.

1991
2,700 people · DM707m
1995
~7,000 people · DM2.7bn
2000
24,000+ people · €6.3bn

Source: SAP history, 1991–2000

  1. 1991First R/3 applications shown at CeBIT in Hanover. 2,200 customers in 31 countries; Henning Kagermann joins the Executive Board.
  2. 1992SAP R/3 is released. Nearly half of the DM831 million revenue now comes from outside Germany.
  3. 1993An agreement with Microsoft brings R/3 to Windows NT, and a development center opens in Foster City, California. Revenue passes DM1 billion.
  4. 1994First Latin American subsidiary, in Mexico City. IBM signs the largest contract in SAP’s 23-year history.
  5. 1995SAP joins the DAX. Deutsche Telekom signs the largest SAP contract yet, for 30,000 workstations.
  6. 1996Coca-Cola decides to implement R/3. SAPPHIRE draws 8,000 registrations in the US.
  7. 199725th anniversary. More than two million people work with SAP software, and revenue grows 62% to DM6.02 billion.
  8. 1998Listed on the New York Stock Exchange on 3 August. Dietmar Hopp and Klaus Tschira leave the Executive Board; SAP hires 6,500 people in one year.
  9. 1999The mySAP.com strategy takes SAP to the internet.
  10. 2000Revenue of €6.3 billion: SAP is the world’s third-largest independent software vendor. Nestlé signs the biggest deal in SAP’s history.
2001–2010

The e-business era

NetWeaver, ECC 6.0 and the first big acquisitions, the first CEOs who were not founders, and a financial crisis.

2002
about 29,000 people
2005
35,800 people · €8.5bn
2009
~48,500 people · €10.7bn

Source: SAP history, 2001–2010; Wikipedia, SAP R/3

  1. 2001The dot-com bust hits the IT market, yet SAP’s revenue grows 17%.
  2. 2002About 29,000 employees. SAP Business One arrives with the purchase of Israel’s TopManage.
  3. 2003Hasso Plattner moves from the Executive Board to chair the Supervisory Board, and SAP NetWeaver is introduced.
  4. 2004More than 24,000 customers run 84,000 SAP installations in over 120 countries. R/3 becomes SAP ERP Central Component (ECC 5.0).
  5. 2006SAP ERP, the ECC 6.0 generation, is generally released at SAPPHIRE in Orlando. 10,000 customers use SAP Business One.
  6. 2007SAP Business ByDesign, its first on-demand suite for midsize companies, is unveiled in New York, and SAP announces the purchase of Business Objects.
  7. 2008Business Objects joins SAP. Léo Apotheker becomes co-CEO with Henning Kagermann.
  8. 2009The financial crisis: SAP ends the year with about 48,500 employees. Kagermann leaves after 27 years.
  9. 2010Bill McDermott and Jim Hagemann Snabe become co-CEOs, Angelika Dammann is the first woman on the Executive Board, and SAP agrees to buy Sybase for US$5.8 billion.
2011–2020

The digital economy

HANA, the cloud acquisitions and S/4HANA: SAP rebuilds its core while buying its way into cloud software.

2013
66,572 people · €16.8bn
2015
76,986 people · €20.7bn
2020
103,876 people · €27.3bn

Source: SAP history, 2011–2020

  1. 2011SAP HANA launches, and SAP announces the €2.5 billion purchase of SuccessFactors.
  2. 2012Ariba joins; SAP counts more than 195,000 customers.
  3. 2013The SAP Business Suite moves to SAP HANA, and hybris joins.
  4. 2014SAP becomes a European company (SE). Concur, which SAP calls the largest SaaS acquisition in history, closes. Bill McDermott becomes sole CEO.
  5. 2015SAP S/4HANA is unveiled on 3 February at the New York Stock Exchange.
  6. 2017SAP Leonardo debuts, with Leonardo Centers in New York, Paris, São Leopoldo and Bangalore.
  7. 2018SAP announces the US$8 billion purchase of Qualtrics; Christian Klein joins the Executive Board.
  8. 2019Jennifer Morgan and Christian Klein become co-CEOs: the first woman to lead a DAX company and the youngest DAX CEO.
  9. 2020Klein becomes sole CEO. SAP reports that 18 of the 20 major vaccine producers run production on SAP.
2021–today

The age of AI

RISE with SAP, Joule and Business Data Cloud: the move to cloud ERP and AI agents, and SAP at the top of Europe’s stock markets.

2021
107,415 people · €27.8bn
2025
110,650 people · €36.8bn
Sep 2026
113,076 people

Source: SAP history, 2021–present; SAP statements 2025 and Q3 2026; SAP News (February 2025); AIN (March 2025)

  1. 2021RISE with SAP is announced and SAP agrees to buy Signavio. SAP Business Network starts with more than 5.5 million member organizations.
  2. 20221 April: SAP turns 50, with celebrations at 20 locations.
  3. 2023Joule, SAP’s generative AI copilot, is announced, along with GROW with SAP and SAP Datasphere. SAP agrees to sell its Qualtrics stake for about US$7.7 billion.
  4. 2024Joule becomes SAP’s new front end. Hasso Plattner hands the Supervisory Board chair to Pekka Ala-Pietilä after 52 years. SAP buys WalkMe for US$1.5 billion.
  5. 2025SAP Business Data Cloud launches with Databricks on 13 February. In March SAP passes Novo Nordisk as Europe’s most valuable listed company. Revenue reaches €36.8 billion.
  6. 2026A €10 billion share buyback starts. SAP buys Reltio, Dremio and Prior Labs and puts the Autonomous Enterprise at the center of its strategy.

From zero to the top

From DM 620,000 to €36.8 billion

Revenue and headcount at milestone years. The log scale shows each step of ten times as the same height; switch to linear and the first 25 years almost disappear. Tap or hover a bar for the story behind it.

Measure
Scale
Revenue in euros, log scaleConverted from Deutsche MarkReported in eurosSelected
€1m€10m€100m€1bn€10bn1972: €0.3 million. Year one: nine people, working mostly in customers’ data centers. Reported as DM0.62 million.1976: €1.9 million. 25 employees; SAP GmbH is founded. Reported as DM3.81 million.1982: €12 million. Tenth anniversary: more than 250 companies use SAP; the 100th employee is hired. Reported as DM24 million.1986: €51 million. Revenue passes DM100 million, sooner than SAP expected. Reported as DM100 million.1988: €125 million. SAP AG goes public in Frankfurt and Stuttgart. Reported as DM245 million.1991: €362 million. R/3 is shown at CeBIT; 2,200 customers in 31 countries. Reported as DM707.1 million.1995: €1.4 billion. SAP joins the DAX. Reported as DM2.7 billion.1997: €3.1 billion. Up 62% in a single year; 81% of revenue from outside Germany. Reported as DM6.02 billion.2000: €6.3 billion. The world’s third-largest independent software vendor.2005: €8.5 billion. More than 35,800 employees.2008: €11.6 billion. A record year, just before the financial crisis.2009: €10.7 billion. The crisis year: revenue falls and SAP ends the year with about 48,500 people.2013: €16.8 billion. The Business Suite moves to HANA.2015: €20.7 billion. S/4HANA is launched.2019: €27.5 billion. Bill McDermott hands over to co-CEOs Jennifer Morgan and Christian Klein.2020: €27.3 billion. The pandemic year; Christian Klein becomes sole CEO.2022: €30.8 billion. SAP turns 50.2024: €34.2 billion. Joule becomes SAP’s new front end.2025: €36.8 billion. Cloud revenue reaches €21.0 billion, up 23%.1972197619821986198819911995199720002005200820092013201520192020202220242025

2025€36.8 billionCloud revenue reaches €21.0 billion, up 23%.

Revenue before 1998 was reported in Deutsche Mark and is converted at the fixed rate of DM1.95583 per euro. Figures: SAP history pages (1972–2010), SAP filings for 2007–2008, SAP’s 2013 AGM presentation (2009), Wikipedia (2013–2025, from SAP annual reports). Years shown are milestones, not every year.

Revenue in euros, linear scaleConverted from Deutsche MarkReported in eurosSelected
€10bn€20bn€30bn1972: €0.3 million. Year one: nine people, working mostly in customers’ data centers. Reported as DM0.62 million.1976: €1.9 million. 25 employees; SAP GmbH is founded. Reported as DM3.81 million.1982: €12 million. Tenth anniversary: more than 250 companies use SAP; the 100th employee is hired. Reported as DM24 million.1986: €51 million. Revenue passes DM100 million, sooner than SAP expected. Reported as DM100 million.1988: €125 million. SAP AG goes public in Frankfurt and Stuttgart. Reported as DM245 million.1991: €362 million. R/3 is shown at CeBIT; 2,200 customers in 31 countries. Reported as DM707.1 million.1995: €1.4 billion. SAP joins the DAX. Reported as DM2.7 billion.1997: €3.1 billion. Up 62% in a single year; 81% of revenue from outside Germany. Reported as DM6.02 billion.2000: €6.3 billion. The world’s third-largest independent software vendor.2005: €8.5 billion. More than 35,800 employees.2008: €11.6 billion. A record year, just before the financial crisis.2009: €10.7 billion. The crisis year: revenue falls and SAP ends the year with about 48,500 people.2013: €16.8 billion. The Business Suite moves to HANA.2015: €20.7 billion. S/4HANA is launched.2019: €27.5 billion. Bill McDermott hands over to co-CEOs Jennifer Morgan and Christian Klein.2020: €27.3 billion. The pandemic year; Christian Klein becomes sole CEO.2022: €30.8 billion. SAP turns 50.2024: €34.2 billion. Joule becomes SAP’s new front end.2025: €36.8 billion. Cloud revenue reaches €21.0 billion, up 23%.1972197619821986198819911995199720002005200820092013201520192020202220242025

2025€36.8 billionCloud revenue reaches €21.0 billion, up 23%.

Revenue before 1998 was reported in Deutsche Mark and is converted at the fixed rate of DM1.95583 per euro. Figures: SAP history pages (1972–2010), SAP filings for 2007–2008, SAP’s 2013 AGM presentation (2009), Wikipedia (2013–2025, from SAP annual reports). Years shown are milestones, not every year.

Employees, log scaleEmployeesSelected
101001k10k100k1972: 9 people. Nine people at the end of the first year.1976: 25 people. SAP GmbH is founded.1978: 60 people. About 60 people; SAP is already one of Germany’s largest software firms.1982: 100 people. The 100th employee is hired.1986: 300 people. Revenue passes DM100 million.1988: 940 people. The year of the IPO.1991: 2,700 people. R/3 is shown at CeBIT.1995: 7,000 people. Nearly 7,000 people; SAP joins the DAX.1998: 19,000 people. More than 19,000 after 6,500 hires in a single year.2000: 24,000 people. More than 24,000 people in over 50 countries.2004: 30,000 people. About 30,000 people, some 17,000 of them outside Germany.2008: 51,536 people. 51,536 full-time equivalents before the crisis.2009: 48,500 people. About 48,500 after job cuts in the financial crisis.2013: 66,572 people. The HANA years.2019: 100,330 people. SAP passes 100,000 people.2025: 110,650 people. 110,650 full-time equivalents at the end of 2025.2026: 113,076 people. 113,076 full-time equivalents at 30 September 2026.19721976197819821986198819911995199820002004200820092013201920252026

2026113,076 people113,076 full-time equivalents at 30 September 2026.

Headcount from SAP history pages up to 2009 (some rounded by SAP, such as “about 60” or “more than 19,000”), Wikipedia’s table from SAP annual reports for 2013–2019, and SAP statements for 2025 and 30 September 2026 (full-time equivalents).

Employees, linear scaleEmployeesSelected
25k50k75k100k1972: 9 people. Nine people at the end of the first year.1976: 25 people. SAP GmbH is founded.1978: 60 people. About 60 people; SAP is already one of Germany’s largest software firms.1982: 100 people. The 100th employee is hired.1986: 300 people. Revenue passes DM100 million.1988: 940 people. The year of the IPO.1991: 2,700 people. R/3 is shown at CeBIT.1995: 7,000 people. Nearly 7,000 people; SAP joins the DAX.1998: 19,000 people. More than 19,000 after 6,500 hires in a single year.2000: 24,000 people. More than 24,000 people in over 50 countries.2004: 30,000 people. About 30,000 people, some 17,000 of them outside Germany.2008: 51,536 people. 51,536 full-time equivalents before the crisis.2009: 48,500 people. About 48,500 after job cuts in the financial crisis.2013: 66,572 people. The HANA years.2019: 100,330 people. SAP passes 100,000 people.2025: 110,650 people. 110,650 full-time equivalents at the end of 2025.2026: 113,076 people. 113,076 full-time equivalents at 30 September 2026.19721976197819821986198819911995199820002004200820092013201920252026

2026113,076 people113,076 full-time equivalents at 30 September 2026.

Headcount from SAP history pages up to 2009 (some rounded by SAP, such as “about 60” or “more than 19,000”), Wikipedia’s table from SAP annual reports for 2013–2019, and SAP statements for 2025 and 30 September 2026 (full-time equivalents).

  • 198014 MBof memory in all three SAP computers together
  • 198614 yearsto reach DM100 million in revenue
  • 1997+62%revenue growth in one year, with R/3 going global
  • 2026158nationalities among SAP’s employees

Quick test

Guess the year

Ten moments from SAP’s history. Say the year out loud, then open the card to see how close you were.

  • SAP buys its very first computer, a Siemens mainframe.Show the year
    1978

    For six years the founders developed on customers’ mainframes, mostly at night and at weekends.

  • A German brewery, Holsten, becomes an SAP customer.Show the year
    1976

    The same year as Dr. Oetker, Beiersdorf, Merck and L’Oréal, when SAP had 25 employees.

  • SAP holds its first customer training at a hotel by the Hockenheimring race track.Show the year
    1977

    The same year SAP moved its headquarters to rented space in a bank in Walldorf.

  • Revenue reaches DM100 million for the first time.Show the year
    1986

    Sooner than SAP expected, helped by about 100 orders for asset accounting.

  • SAP issues 1.2 million shares at DM750 each and lists in Frankfurt.Show the year
    1988

    SAP GmbH became SAP AG that year, and Dow Chemical became the 1,000th customer.

  • Microsoft signs an agreement to bring SAP R/3 to Windows NT.Show the year
    1993

    Signed in Munich on 30 April 1993; the first R/3 on Windows NT followed in 1994.

  • Coca-Cola decides to implement SAP R/3.Show the year
    1996

    In the R/3 boom years, when SAPPHIRE drew 8,000 registrations in the US alone.

  • SAP lists on the New York Stock Exchange.Show the year
    1998

    On 3 August 1998, the same year Hopp and Tschira left the Executive Board.

  • SAP S/4HANA is unveiled, at the New York Stock Exchange.Show the year
    2015

    On 3 February 2015, with the on-premise edition available the same day.

  • Hasso Plattner hands over the Supervisory Board chair after 52 years.Show the year
    2024

    At the annual general meeting in May 2024, to Pekka Ala-Pietilä.

Sources: SAP history pages for each decade; Wikipedia, SAP S/4HANA.

Leadership

Who has run SAP

SAP likes to be led by two: four times it has had co-CEOs. Founders stayed at the top until 2003, first Hopp with Plattner, then Plattner with Henning Kagermann, who that year became the first sole CEO who was not a founder.

  1. 1972–1988The foundersA partnership, then SAP GmbH, run by the founders themselves.
  2. 1988–1998Dietmar Hopp, with Hasso PlattnerThe years of the IPO, R/3 and the first global expansion.
  3. 1998–2003Hasso Plattner and Henning KagermannCo-CEOs through the NYSE listing, mySAP.com and the dot-com bust.
  4. 2003–2009Henning KagermannA physicist, and the first sole CEO who was not a founder; co-CEO with Léo Apotheker from April 2008.
  5. 2009–2010Léo ApothekerThe first leader without a technical background. His contract was not extended in February 2010.
  6. 2010–2014Bill McDermott and Jim Hagemann SnabeCo-CEOs through HANA, SuccessFactors, Ariba and Concur.
  7. 2014–2019Bill McDermottSole CEO; S/4HANA and the Qualtrics purchase.
  8. 2019–2020Jennifer Morgan and Christian KleinThe first woman to lead a DAX company and the youngest DAX CEO.
  9. 2020–todayChristian KleinSole CEO since April 2020; contract extended to April 2028. RISE with SAP, Joule and the cloud shift.

Supervisory Board chairs

  • 1998Dietmar Hopp, until 2003
  • 2003Hasso Plattner, until May 2024
  • 2024Pekka Ala-Pietilä

A rivalry worth a story

Hasso Plattner, known for playing electric guitar at customer events, had a long rivalry with Oracle’s Larry Ellison. Computerwoche even tells a sailing story about the two of them, carefully marked as “allegedly”.

Sources: SAP history 2001–2024; Computerwoche, “Diese Männer haben SAP geprägt”; Wikipedia, Dietmar Hopp.

Acquisitions

The deals that built today’s SAP

SAP grew mostly by building, but it has made more than 70 acquisitions since 1991. These are the ones above a billion dollars, by the price reported at the time.

SAP acquisitions above US$1 billion, by price reported at the time
  1. Concur2014 · travel and expenses$8.3bn
  2. Qualtrics2018 · experience data$8.0bn (stake sold in 2023)
  3. BusinessObjects2007 · business intelligence$6.8bn
  4. Sybase2010 · databases, mobile$5.8bn
  5. Ariba2012 · procurement network$4.3bn
  6. SuccessFactors2011 · HR in the cloud$3.4bn
  7. CallidusCloud2018 · sales performance$2.4bn
  8. hybris2013 · e-commerce$1.5bn
  9. WalkMe2024 · digital adoption$1.5bn

The lighter bar is Qualtrics, whose stake SAP sold in 2023.

  • The one that came back

    SAP paid $8 billion for Qualtrics and in 2023 agreed to sell its stake for about $7.7 billion, in a deal that valued the company at $12.5 billion.

  • Made in Israel

    SAP Business One, the ERP for small companies, came from the Israeli company TopManage, bought in 2002. By 2006 it had 10,000 customers.

  • The biggest at the time

    SAP described Concur, closed at the end of 2014, as the largest SaaS acquisition in history. BusinessObjects was priced at €4.8 billion in 2007.

Sources: Wikipedia, List of mergers and acquisitions by SAP; SAP history; ERP Today (Qualtrics, 2023); Computing (BusinessObjects, 2007).

Brazil

SAP and Brazil

SAP’s first Latin American subsidiary opened in Mexico City in 1994. Brazil became something more than a market: one of the places where SAP builds its software, and a country whose tax rules give SAP’s localization teams plenty of work.

  • São Leopoldo · RS

    SAP Labs Latin America

    SAP’s research and development hub for the region sits on the Unisinos university campus near Porto Alegre. A third expansion, opened in 2022 with an investment of about R$120 million, added a 14,000 m² LEED Gold building. Its work is used worldwide in agribusiness, oil and gas, retail and supply chain, and about 80% of its interns are hired.

    Source: IT Forum (2022, Portuguese)
  • 2011 · 2017

    A priority country

    In 2011 SAP announced plans to expand in Brazil, India, Russia and China. In 2017, when it launched SAP Leonardo, São Leopoldo was one of only four Leonardo Centers worldwide, next to New York, Paris and Bangalore.

    Source: SAP history, 2011–2020
  • Localization

    The country version everyone talks about

    Brazil’s taxes, its electronic invoices and SPED have shaped SAP’s Brazilian country version for two decades, from the first NF-e solutions to SAP DRC, and the consumption tax reform to 2033 is the next chapter.

    Related: SAP e-reporting in Brazil

SAP today

SAP in numbers, November 2026

Full-year 2025 results, the Q3 2026 statement and SAP’s fact sheet of July 2026. In March 2025 SAP passed Novo Nordisk to become Europe’s most valuable listed company; that ranking moves with the markets every day.

  • €36.8bnrevenue in 2025, up 8% (11% at constant currencies)
  • €21.0bncloud revenue in 2025, up 23%; Cloud ERP Suite alone €18.1bn
  • €77.3bntotal cloud backlog at the end of 2025, up 22%
  • 113,076people at 30 September 2026 (110,650 at the end of 2025)
  • 99 / 100of the world’s largest companies are SAP customers; 86 of them use S/4HANA
  • ~80%of SAP customers are small and midsize companies
  • 350m+cloud users
  • 34.2%of employees work in research and development (38,309 people)

Latest quarter · Q3 2026

  • €10.3bntotal revenue, up 13%
  • €6.7bncloud revenue, up 26%: about two thirds of the quarter
  • €24.1bncurrent cloud backlog, up 28%

Read the claim carefully

SAP’s fact sheet says that SAP customers generate 84% of total global commerce. It is a statement about how big SAP’s customers are, not about how much of the world’s commerce passes through SAP software.

Sources: SAP Q4 and full-year 2025 statement and Q3 2026 statement (filed with the SEC); SAP fact sheet, 23 July 2026; AIN (March 2025).

Myths

Things people get wrong about SAP

  • MythSAP is an American company.

    FactSAP is German. It was founded near Mannheim, has been based in Walldorf since 1977 and has been a European company (SE) since 2014. The confusion is understandable: the US is its largest single market, 32.7% of sales in 2023, and its shares have traded in New York since 1998.

  • MythSAP was an IBM spin-off.

    FactIBM never owned any of it. Five employees left IBM to build on their own an idea IBM had dropped. The irony came later: in 1994 IBM signed the largest contract in SAP’s 23-year history.

  • MythSAP officially means Systems, Applications and Products.

    FactThat was the name of the 1976 company. The 1972 partnership was Systemanalyse Programmentwicklung, and since 2005 the official name has simply been SAP, today SAP SE.

  • MythSAP was born in Walldorf.

    FactIt was born in Weinheim, with its first office in Mannheim, and the founders mostly worked in their customer ICI’s data center. SAP moved to Walldorf, into rented space in a bank, in 1977.

  • Myth77% of the world’s transaction revenue touches an SAP system.

    FactThat line appeared in SAP presentations around 2017. SAP’s 2026 fact sheet says something else: SAP customers generate 84% of total global commerce, a measure of how big its customers are. In that fact sheet, 77% is now a different number: the share of SAP employees who own SAP shares.

  • MythR/1, R/2 and R/3 mean one, two and three tiers.

    FactThe R means real time in all of them. Only the 3 of R/3 is tied to its three tiers: presentation, application and database. R/1 is a name given afterwards to the first system, RF, and R/2 was a mainframe system.

  • MythS/4HANA directly replaced R/3.

    FactA whole generation sits in between: R/3 became SAP ERP Central Component in 2004, and ECC 6.0 is still the SAP many companies run. The Business Suite moved to HANA in 2013, and only in 2015 did S/4HANA arrive as a new suite.

  • MythSAP only makes ERP.

    FactERP is the core, but SAP has made more than 70 acquisitions since 1991: SuccessFactors for HR, Ariba for procurement, Concur for travel and expenses, Signavio for processes, WalkMe for digital adoption and more.

The questions people ask most

What does SAP stand for?

In 1972 it stood for Systemanalyse Programmentwicklung, German for system analysis and program development. In 1976 the company that took over the business was named Systeme, Anwendungen und Produkte in der Datenverarbeitung: systems, applications and products in data processing, the expansion most people know. Since 2005 the official name has simply been SAP, today SAP SE.

How do you pronounce SAP?

Letter by letter: S-A-P. Saying it like the word sap is the classic sign of someone new to the SAP world, although some technical names, such as SAPGUI, are often said as one word.

Who founded SAP?

Five former IBM employees from Mannheim: Dietmar Hopp, Hasso Plattner, Klaus Tschira, Hans-Werner Hector and Claus Wellenreuther, on 1 April 1972.

Why did the founders leave IBM?

In 1971 Xerox left the computer business and asked IBM to migrate its systems; IBM received the rights to the Scientific Data Systems software. The five were building an enterprise-wide system on that software when they were told it would no longer be needed. Rather than drop the idea, they left IBM to build standard software of their own. This is the account given by Wikipedia and ERP Today; SAP’s own history simply says they left IBM and founded the company.

Is SAP a German or an American company?

German. SAP was founded near Mannheim, has had its headquarters in Walldorf since 1977 and has been a European company (SE) since 2014. The US is its largest single market, and its shares have been listed on the New York Stock Exchange since 1998, which is why many people think it is American.

Who owns SAP?

SAP is a listed company with no controlling shareholder. At the end of 2024, 83.8% of its shares were free float; the rest were mainly the founders’ holdings and SAP’s own treasury shares.

What was SAP’s first product, and its first customer?

The first customer, in 1972, was the German subsidiary of Imperial Chemical Industries in Östringen, for payroll and accounting programs. The first product was RF, a real-time financial accounting system launched in 1973 and later known as R/1.

What do the R and the numbers in R/2 and R/3 mean?

R stands for real time: data processed when it is entered rather than in overnight batches. The 3 in R/3 refers to its three-tier client–server architecture of presentation, application and database. R/2 was the mainframe generation, and R/1 is a name given later to RF.

What is the difference between SAP ECC and S/4HANA?

ECC, or SAP ERP 6.0, is the successor of R/3 and runs on several databases. S/4HANA, launched in 2015, is a new suite that runs only on SAP HANA, with the Universal Journal in finance and SAP Fiori as its user experience. The Universal Journal and SAP roadmap pages of this site go into the details.

What does the 4 in S/4HANA mean?

S/4 stands for SAP Business Suite 4. HANA is SAP’s in-memory database, launched in 2011, and S/4HANA cannot run without it, hence one name.

Is SAP ECC still supported?

Yes, for now. Mainstream maintenance for SAP ERP 6.0 ends at the close of 2027, and extended maintenance, at extra cost, runs from 2028 to the end of 2030. The SAP ERP private edition transition option is a paid private-cloud subscription for 2031 to 2033, with conditions, and not a maintenance extension.

How many companies use SAP?

SAP’s 2026 fact sheet says 99 of the world’s 100 largest companies are SAP customers and 86 of them use S/4HANA, while about 80% of all SAP customers are small and midsize companies. In 2022 SAP reported more than 440,000 customers in over 180 countries.

Who runs SAP today?

Christian Klein has been CEO since 2019, sole CEO since April 2020, with a contract extended to April 2028. Pekka Ala-Pietilä has chaired the Supervisory Board since May 2024, when Hasso Plattner stepped down.

When did SAP go public?

In 1988, when SAP became SAP AG and listed on the Frankfurt and Stuttgart exchanges with 1.2 million shares at DM750 each. It joined the DAX in 1995 and the New York Stock Exchange on 3 August 1998.

What is SAP’s biggest acquisition?

By price, Concur for US$8.3 billion in 2014, ahead of Qualtrics for US$8 billion, a stake SAP sold in 2023 for about US$7.7 billion. SAP has made more than 70 acquisitions since 1991.

References

Checked in November 2026. Where sources disagree, the page says so.

Reference group